top of page

OM Target Market

by enabling people, organizations, and systems to discover, interact, and transact with each other, in standardized, open marketplaces that effectively match supply and demand of goods and services

Challenges faced by economic stakeholders

Consumers and Suppliers

Consumers and Suppliers

  • Forced to work within the terms and conditions set by the closed, end-to-end marketplace operators

  • Unfair prices might arise in closed marketplaces

Governments

  • Regulatory role of governments is being challenged and is not effectively integrated in marketplaces

Small and Medium Enterprises

  • Regulatory role of governments is being challenged and is not effectively integrated in marketplaces

Disrupted Incumbents

  • Regulatory role of governments is being challenged and is not effectively integrated in marketplaces

Market

  • Market access is constrained by the chosen marketplace

  • Suboptimal asset utilization by suppliers due to fragmented access to the market

  • No smart way to track real-time economic activities to enable better economic oversight, taxation and policy making

  • Market access is constrained by the chosen marketplace

  • Suboptimal asset utilization by suppliers due to fragmented access to the market

  • Diminishing market share and lower asset utilization with limited options to open up their supply to new channels

Economy

  • No single identity and profile that works across all marketplaces and markets

  • Suboptimal resource allocation

  • Struggling to enable the SME segment of the economy

  • Public-private partnerships (PPP) are requiring governments to open up and effectively partner with private sector across markets

  • Struggling to enable the SME segment of the economy

  • Public-private partnerships (PPP) are requiring governments to open up and effectively partner with private sector across markets

  • Pressure on employment due to lack of growth or downsizing

Consumers and Suppliers

  • Access to entire market through a channel of choice relying on a single identity/profile

Small and Medium Enterprises

  • Level the playing field allowing SMEs to specialize and collaborate across the value chain

  • Faster and cheaper access to online markets.

Governments

  • Real-time access to aggregate market activity data

  • Effective integration of relevant government bodies into marketplace operations

Disrupted Incumbents

  • Effective competition through adoption of collaborative business model, and opening up of their supply to the market

Objectmatch target market & use cases

Regulators

Regulators can harness the power of OM open, centralized platform to gain clearer visibility and insight into the ecommerce economy. Through organizing the markets into several marketplace types, and assigning a national champion as marketplace operator, management of the sector becomes much less complex.

Brick and Mortar Stores

Virtual Merchants

Resellers

Entrepreneur

Incumbent merchants across marketplaces, can switch to online presence and quickly be ready to sell their products online with delivery.

Sellers with no need for physical stores to sell their products and launch their own virtual stores in less than a month.

Resellers can tap into OM markets and start reselling products after permission of suppliers.

Entrepreneurs, who wish launch their own marketplaces and tapping into unexplored markets, will be able to launch their platforms in less than third of time, money and effort required otherwise.

bottom of page